National Taco Day

October 4

At participating OTB restaurants.


National Taco Day only comes once a year, and you can celebrate at On The Border with 50¢ MINI TACOS ALL DAY LONG! Gather friends for a Taco-Off, it's pocket change to celebrate the most delicious holiday of the year!

*Dine-in only. Mini Crispy Taco options include ground beef, chicken tinga or veggie. No substitutions. No coupon required. Available at participating locations in the continental U.S. Valid October 4, 2016 only.


To celebrate National Taco Day, we're giving away 15 Taco Loco phone cases. Simply follow us on Instagram, @OnTheBorder, and tag a friend you'd like to challenge to a taco-off on our Taco Loco Instagram post on 9/30. You'll be automatically entered to win a Taco Loco phone case.

On The Border’s “National Taco Day” Promotion is open only to legal residents of the fifty (50) United States (including the District of Columbia). Void in Guam, Puerto Rico, the U.S. Virgin Islands, and other U.S. territories and possessions and where prohibited by law. Employees of On The Border, The Infinite Agency, or other companies associated with the promotion of the contest are not eligible. The contest is subject to federal, state, and local laws and regulations and is void where prohibited by law.

Contest Submission Period: Entries will be accepted from Friday, September 30, 2016 until Tuesday, October 4, 2016 at 11:59 pm. All times are in Central Standard Time.

To Enter: Eligible participants can enter the contest during the Contest Submission Period by following @OnTheBorder and tagging a friend in a comment on the September 30 “National Taco Day” Instagram post. All public comments will be displayed on On The Border’s Instagram. The comment must not contain inappropriate content, including lewd gestures, vulgar language, or anything that could be deemed offensive. Entry is free. Only one submission will be accepted per participant. 15 random winners will be selected from all the eligible submissions to win one of 15 taco-themed cases. A participant can set up an Instagram account by visiting or by downloading the mobile application and registering a new account. Instagram accounts are free to create.

This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. Participants agree to hold harmless and indemnify Instagram and its contributors for any loss, damage, or legal liability associated with Promotion.